The recent election victory of D66 marks a fresh wind for the Dutch coffeeshop sector. The party advocates a realistic drug policy, based on health, safety, and personal freedom.

For coffeeshops, this creates an opportunity to strengthen their role as professional, reliable, and welcoming spaces. Below, we explain what this policy entails and why it is good news for both entrepreneurs and visitors.

1. Transparency and quality for visitors

The election winner emphasizes the importance of tested and regulated soft drugs, where composition and purity are clearly defined. For coffeeshops, this is a valuable development, as it allows us to inform and protect our customers even better.

  • Insight into THC and CBD levels: Customers know exactly what they are purchasing and can tailor their choice to their experience and preferences.
  • Clear usage advice and effects: By providing transparent information, we promote conscious and responsible use.
  • Safety and reliability: Regulated quality control reduces risks and strengthens the image of the coffeeshop as a trustworthy supplier.

This transparency builds trust between customer and coffeeshop, and that trust is the foundation of our sector. An open, honest, and safe market benefits not only consumers but also the credibility and professionalization of the entire industry.

2. Regulation instead of prohibition

D66’s new position focuses on legal purchasing, selling, and supply for all coffeeshops. This brings major advantages to the sector:

  • Less gray-area trade: A legal and transparent system removes the need for illegal supply chains and effectively reduces criminal activity.
  • Fair and transparent business operations: Coffeeshops gain access to regular banking services and can fully comply with tax and administrative obligations, just like any other business.
  • A safe and manageable environment: Tourists and locals alike benefit from a controlled market with clear quality standards.

With proper regulation, we can refocus on what truly matters: quality, service, and a positive customer experience. Instead of wasting energy on bureaucracy and unclear regulations, entrepreneurs can invest in professionalism and responsible growth.

3. Small-Scale home growing and customer egagement

The election winner is also open to small-scale, safe home cultivation, similar to models in Germany or the Czech Republic. For coffeeshops, this means we can better advise customers on:

  • Responsible small-scale cultivation
  • Safe storage and use of cannabis products
  • Quality and purity awareness

This helps support conscious and safe consumption and strengthens the relationship between coffeeshops and their customers.

4. Prevention and health

A key pillar of D66 policy is prioritizing health: prevention, education, and accessible care are central. For coffeeshops, this allows us to play an active role in:

  • Educating adult visitors about responsible use
  • Collaborating with organizations that protect young people from early consumption
  • Creating an environment where safety and health go hand in hand with relaxation

This reinforces the image of coffeeshops as socially responsible actors and shows that we are more than just points of sale.

5. Innovation and hospitality

The policy encourages a professional and innovative coffeeshop sector. For us, this means:

  • Investing in sustainability and environmentally friendly packaging
  • Using digital tools for information and menu displays, ensuring visitors are well informed
  • Expanding educational and cultural experiences such as workshops, tastings, and events

In this way, a visit to a coffeeshop becomes not only recreational but also educational and safe.

A positive future for coffeeshops

From a coffeeshop perspective, D66’s stance is good news for both the sector and its visitors. Regulation, transparency, and humane policy make it possible to:

  • Offer cannabis safely and responsibly
  • Operate fair and transparent businesses
  • Encourage conscious and informed use

For our customers, this means reliable products, clear information, and a welcoming environment. For us, it means growing as professional, socially engaged, and innovative contributors to Dutch cannabis culture.

Visit The Border!

The election results point toward a stable and positive future for coffeeshops, where health, freedom, and safety come together. See it for yourself and visit The Border for high-quality cannabis.